Gift Guide to Marketing of Gifts – Packaging

How does a corporate gift be considered as premium? Besides the look, design, uniqueness and quality of the items, the most important part of the gift is its packaging.

Premium Mooncake Packaging

Premium Mooncake Packaging

For most corporate gift items in Malaysia, it is a industry wide standard that basic white and black boxes are used to pack these goods. This is the most basic of all packaging and even though it makes the gifts less premium looking, it is common as the boxes are cost effective. However, the industry is changing and more and more premium companies are making nicer boxes to suit higher customers’ demands. Here are some of the packaging that are used commonly:

  • Corrugated Carton Boxes
  • Cardboard Boxes (White and Black are common)
  • Cardboard Gift Boxes with Full Colour Printing or Spot UV
  • Metal/Tin Boxes (More common for expensive items such as USB Flash Drives)
  • Plastic Boxes
  • PU Leather Box (For Ultra-Premium Items)
  • PP Bag (Some items does not need boxes, just a sealed plastic bag)
  • Wooden Boxes

As the industry develops, more and more companies are demanding higher quality gift packaging and as a corporate gift company in Malaysia, it is essential that you keep yourself abreast with all the latest trend in packaging. Go to packaging and printing trade shows or just open yourself to ideas through the retail market to see how people pack gifts. A very good example are Mooncake boxes where things are getting really exiting – from paper packaging to cardboard packaging, Mooncake boxes for the Mid-Autumn Festivals are now trending towards wooden and premium printed metal tin boxes.

If your clients has the minimum quantity required (MOQ) such as a large volume, then it is essential that you propose various packaging methods available to them, and of course within their budget.

Shown below are what you can do for your corporate gift clients – just make it to their required size!

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