Tag Archives: logo printing

Guide to Successful Gift Marketing – Logo Branding 2

Logo branding on promotional gifts is somewhat complex and the supplier needs to be very clear on what method to use when printing on various materials. The general printing method includes silkscreen printing, pad printing, decal heat transfer printing, decal sublimation printing, laser engraving, emboss/hot stamping and embroidery. Other newer technologies includes UV Cure Flatbed Inkjet printing.

gift-materials

Printing on Various Materials

To be a successful wholesaler of corporate and premium gifts, you need to be very clear on the logo branding methods on a wide range of materials. Clients do not always understand why certain printing method can be done on certain products while some cannot. You need to highlight to them all the limitations and problems in printing for each material. The printing method used for the various types of materials are as follows:-

  • Plastic - Plastic is one of the easiest to print as they can use various type of methods including pad printing and silkscreen printing to create your logo. Ink is easily bonded on plastic products so just the normal ink will do for printing. This includes plastic pens, plastic containers, mugs, etc. For plastic, laser engraving is not preferred as the effect does not look as good as metal.
  • Metal - Metal products are fairly easy to print, but not as easy as plastic as a special type of ink together with a ink resin hardener is required to be mixed together to create a permanent bond on metal items. If you use the normal ink for plastic, the printing will easily comes off. As such, the cost of printing is slightly more expensive than for plastic materials. Uses also the pad / screen printing method or can be laser engraved as well.
  • Ceramic/Porcelain/Glass Items - These materials are one of the toughest material to print as inks does not cure easily and be permanently affixed onto ceramic and glass products. This includes ceramic mugs, glass cups, vases and other glass and ceramic ceramic items. To fully print a permanent and long lasting logo onto your souvenirs, the best way to print is via decal printing with heat firing process, that is fired in a kiln for 1 hour or so at temperatures around 400 degree celcius. This will create a permanent bond on ceramic items.  This method of printing is much more expensive compared to the rest.
  • Leather/PU Leather - As silkscreen printing does not look very classy on leather products, embossing with a hot stamping machine and die is the preferred method for leather products. If colour is required, a foil in colour can be used (typically gold or silver) to stamp your logo on the leather gifts. This method is called hot stamping.
  • Silicone - Silicone material is one of the hardest material to print as most ink do not bond on silicone. As silicone is also flexible, there tend to be flaking if the silicone is stretched. For printing on silicone, silk screen printing can be used but they must use a special type of silicone ink to be fully cured.
  • Cloth/Fabric – For fabrics, heat transfer and silkscreen can be used to affix your logo on the product. Even though expensive, thread sewn embroidery is typically the preferred method of fabrics such as tshirts, bags and towels as they are very long lasting even when washed many times.
  • Paper/Cardboard - Paper is the easiest to print on and most methods can be used (except those with firing).  If they are in a sheet form, it can even be printed using a home inkjet printer.   For items such as gift boxes, foil hot stamping and silkscreen is the preferred option.

Stay Tuned for Part 3 – Logo Branding

Guide to Successful Gift Marketing – Logo Branding 1

This guide is the 2nd article in a series of guide for successful gift marketing for the promotional gift products.

logo-on-promotional-gifts

Sample Logo Branding on Sticky Notes

Logo Branding or Personalization of Gifts

Wouldn’t it be a whole lot easier for the corporate gift industry if the client does not require logo to be printed on the products? Of course! However, this is not the case for this industry as for promotional items, logo branding is essential for the gift items to be included a company name, logo, slogan on the item. Each product with different shape and sizes use a different method of printing and depending on material, type, size and location. There are many issues and limitation arising regarding the logo printing on promotional products including:

  • Material of Product - There are certain issues arising from the wide range of materials available of promotional products, including plastic, metal, ceramic, glass, silicone, etc. You must be aware the material of the product to determine the printing method and ink you use.
  • Size of Product - Some products such as those with large print areas will require different method of printing as compared to small items such as pens.  If you are new in this industry, there are some headache on which type of printing methods to use.
  • Shape of Product - Sometimes if the shape of the gift is odd or rounded, there is limitation in printing especially rounded surfaces.  If the shape is odd, there may be a maximum print size that is applied or sometimes cannot even be printed at all.
  • Printing Quality - Most of the time client reject the items is because of low quality printing including crooked logos, peeling or easy coming off of logo and incorrect colour.
  • Number of colours - Not all logos are easily printed on products especially if they have many colours on the logo.  The traditional pad printing and silk screen printed methods uses a print-one-colour-at-a-time method and may be highly troublesome if there are overlapping colours.

To ensure printing issues doesn’t happen you must be aware of each of the issues above when meeting client and highlighting the issues to your client even before they confirm the logo required for printing.  Please stay tuned to our gift resource blog for each of the limitations highlighted above.