As described in the Premium Gift Blog:

“Premium gift is the term commonly used to describe souvenirs or corporate gifts in Malaysia and Singapore.  In general, the premium gift industry refers to the corporate gifts or door gifts industry that includes the wholesalers, suppliers, agents and the customers that requires these products.  Accurately described, “premium gift” should refer to gifts that are unique and exclusive and generally carries a higher value than the “normal” gift products.  A more accurate description of the term premium gift would probably be promotional products or souvenirs or momentos or even giveaways.  If they are used as giveaways as a token of appreciation to clients, staff or other stakeholders, the term used would be either corporate gifts or company souvenirs.”

Source: http://ipcgifts.wordpress.com/premium-gift/

Please read our previous article on corporate gifts vs retail gifts in the article link below. It is displayed in a table and is a very good resource for read:

http://www.gimc.com.my/analysis-of-the-gift-industry-in-malaysia/

Sample of premium gift mug:

Premium Gift Mug