Case Study – Gleneagles
One of the most common need for promotional items is during a rebranding exercise. This may include a name change or logo change of a corporate company due to a change in ownership or maybe an improvement in the current logo. A case study sample would be for the Gleneagles Intan Medical Centre that changed its name to Gleneagles Hospital (Kuala Lumpur) Sdn Bhd.
Just as a sample rebranding, Gleneagles changed its name as well as its logo as below:-
To facilitate a corporate rebranding, besides relocating their website to www.gleneagleskl.com.my, corporate identity package (business cards, flyers, etc.), the hospital may also require a reminder of their new brand through the printing of promotional corporate gifts to their staff and clients. Among the most commonly ordered items for rebranding are promotional pens, mugs, notepads and other small corporate gift items that are low in costs.
Sample is shown as below:-
By giving out these gifts, the rebranding process is complete.
Note: GIMC does not own any of the logo or copyright of the old and new logo for Gleneagles Intan Medical Centre nor Gleneagles Hospital Kuala Lumpur. We do not claim that we have done this rebranding and is merely for illustration purposes only.
Gleneagles contact information is as below:
Gleneagles Hospital (Kuala Lumpur) Sdn. Bhd.
282 & 286 Jalan Ampang
50450 Kuala Lumpur
Telephone: +603-4141 3000
Fax: +603-4257 9233